< Back to all use cases

Clémence, Creative Freelancer: Streamlined Her Client Flow and Closed 2 Extra Clients in 3 Weeks

Clémence is a freelancer specialising in communication and content creation. Her business relied mostly on word-of-mouth and social media, but she experienced quiet periods, vanishing leads, and wasted time repeating the same information. Thanks to the VeryControl Express diagnostic, she quickly pinpointed simple friction points around first contact, conversion, and light automation. The result: smoother client onboarding, fewer lost leads, and 2 extra contracts signed in under a month.
Before the diagnostic: a DIY system limiting her growth

Clémence’s typical workflow:

  • DM or referral ➡️ email exchanges ➡️ manual proposal,
  • No clear service overview,
  • Every inquiry meant repeating the same explanations manually.

Her main pain points before VeryControl:

  • ❌ Too much unpaid time on repetitive admin tasks,
  • ❌ Leads dropping off after first exchange,
  • ❌ Hard to predict sales flow or organise work periods.

‍

The 3 main friction points highlighted by VeryControl Express

1. First Contact: no fast lead qualification

Leads arrived unfiltered, often with vague requests, leading to time-wasting back-and-forth.

2. Conversion: too many emails needed to explain offers

No pre-prepared material explaining services → lost time and diluted value proposition.

3. Automation: everything handled manually

No automated pre-sales or post-contact flow → unnecessary workload.

‍

What she changed after the diagnostic

📌 First Contact

  • Added a lead qualification form asking for key project info upfront,
  • Enabled an auto-response email explaining her process, typical pricing ranges, and next steps.

📌 Conversion

  • Created a simple PDF welcome kit sent automatically after inquiry:
    • Service packages,
    • Pricing options,
    • Work examples.

📌 Automation

  • Zapier linked to Google Sheets to automatically log leads and project status,
  • 3-step follow-up sequence:
    • Day 2: “Any questions about my services?”,
    • Day 5: “Case studies similar to your project”,
    • Day 10: final “Still interested?” follow-up.

‍

Results after 3 weeks

✔️ 2 extra clients signed within 3 weeks,
✔️ 30 minutes saved per lead by avoiding repetitive admin,
✔️ Clearer pipeline visibility, improved forecast on incoming projects,
✔️ Less mental load, more time for creative work.

‍

3 key takeaways for creative freelancers
  1. A simple intake form helps qualify leads and save time immediately.
  2. An automated onboarding pack can boost professionalism and conversion.
  3. Basic lead follow-up prevents losing prospects who just needed one more nudge.

‍

Conclusion

With a few tweaks suggested by VeryControl Express, Clémence streamlined her client journey, recovered working hours, and secured new contracts without extra outreach.

👉 Creative freelancer? Fix your lead flow in 20 minutes with your personalised audit.

‍

I want to fix my lead flow